Thursday, January 26, 2012

Schema.org Microdata for eCommerce sites


A Lot of studies online talk about an increase in 20-30 percent organic traffic using schema.org.
Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, and Yahoo!

Some Relevant Tags for E commerce tags:
http://schema.org/Product

e.g.:
<div itemscope itemtype="http://schema.org/Product">
  <span itemprop="name">zinog 55 inch TV</span>
  <img src="zinog-tv-55in.jpg" alt="">
  <div itemprop="aggregateRating"
    itemscope itemtype="http://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

http://schema.org/Offer
e.g.
 <div itemprop="offers" itemscope itemtype="http://schema.org/Offer">
    <span itemprop="price">$600.00</span>
    <link itemprop="availability" href=" http://schema.org/OutOfStock ">Out of Stock
 </div>

http://schema.org/Review
e.g.
<div itemprop="reviews" itemscope itemtype="http://schema.org/Review">
    <span itemprop="name">Yo Camera</span> -
    by <span itemprop="author">Yo Boss</span>,
    <time itemprop="publishDate" datetime="2012-01-15">Jan 15, 2012</time>
    <div itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating">
      <meta itemprop="worstRating" content="1">
      <span itemprop="ratingValue">3</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="description">The Yo Camera is a revolution.</span>
  </div>


This is interesting for SEO, just thought of adding it here, How Google perceives web pages.
http://www.google.com/webmasters/tools/richsnippets

Ref:
http://schema.org/


17 comments:

  1. Thanks for these scripts on microdata for an e-commerce site. I will apply this on the API.

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  2. I have tried this on my API and it worked perfectly. These scripts on microdata for an e-commerce site are very useful indeed. I look forward to learning more of this scripts.

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  3. Have been trying to find info on rich snippets, but they are all to technical for me.
    Your post made things a lot clearer to me.
    Have added and tried some and they work great.
    Thanks for the great information.,
    Eddie

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  4. I'm going to implement to nopCommerce e-commerce solution. Another useful info from Google http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146750

    Thanks,
    Alex

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    Replies
    1. As an ecommerce-focused company, this list is a fantastic reference guide.. E commerce solution provider

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  5. I have tried schema.org, and it really helped me a lot in increasing my website's traffic. It is really good to try these snippets to make the website get a lot of traffic. By the way, web design also plays an important role in increasing website traffic.

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  6. With all these letters needed to be present for the codes, now I know why it's hard for me to do ecommerce web design companies' sites. Thanks for posting this!

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  7. Hi Raj,Could you please post some information on "How a feature pack upgrade will impact the existing Core metrics of a site?". I am working on Feature pack 3 upgrade.My site already have core metrics functionality enabled.I would like to know what would be the impact of upgrading to Feature pack 3 on Core metrics

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  8. I think I need to try these scripts. I heard this is very useful for e-commerce sites like wholesale drop shippers.

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  9. When it comes to e-commerce, aside from these mind-cracking letters (I know, but for your business, right?), make sure that you sail with the clients' needs, not just your suggestions for their companies. Use enhanced user-friendly features to keep you unique from potential competitors of your field. And this time, forget the line "mind your own business". Keep in touch with the latest. Maybe it's "keep your friends close and your enemies closer" time.

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  10. I look like to learning more of these social shopping scripts. All of these are good in every e commerce blogger's closet. Keep up the awesome work. I am happy to give feedback to you.

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  11. Thanks for these scripts on Microdata for an e-commerce site. I heard this is very useful for e-commerce sites. We are providing eCommerce website services.
    http://www.itverticals.com/services/e-commerce.html

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  12. Schema.org is actually applicable to anyone who wishes to mark up their customer reviews. I've not tried it yet but I am still considering it.

    Chris, http://cardiffweb.design/

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  13. Thanks for this informative article. I have just joined an e-commerce site and I am learning all the basics about e-commerce. Thanks again! Jason, search engine optimization

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  14. SEO is a vast industry and I completely agree with you that this is an interesting tool. Thanks for sharing, John, from the branding division

    ReplyDelete